--- title: Highlights from the Bupa Blue Table Demo Day description: Spixii's presence at Bupa Blue table demo day summary image: https://www.spixii.com/hubfs/blue-table.png --- ![outline_person_white_24dp](https://www.spixii.com/hs-fs/hubfs/outline_person_white_24dp.png?width=17&height=17&name=outline_person_white_24dp.png "outline_person_white_24dp") [**LOG IN** ](https://ue.prod.app.spixii.ai/cxd/web/#/workspace) CONTACT US [**CONTACT US** ](https://www.spixii.com/contact-us) [**SUBSCRIBE TO NEWSLETTER** ](https://www.spixii.com/subscribe-newsletter) [**GET WHITE PAPER** ](https://www.spixii.com/white-paper) [**GET eBOOK** ](https://www.spixii.com/ebook) [![](https://www.spixii.com/hubfs/Assets_Mar2018/logo_white.svg)](https://www.spixii.com) [**GET STARTED** ](https://www.spixii.com/get-a-demo) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) **The Spixii Marketing Team** | Jul 6, 2026 10:12:45 PM   4 min read - [Highlights](https://www.spixii.com/blog/topic/highlights) ### [Highlights from the Bupa Blue Table Demo Day](https://www.spixii.com/blog/highlights-bupa-blue-table-demo-day) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fhighlights-bupa-blue-table-demo-day) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fhighlights-bupa-blue-table-demo-day) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spixii.com/blog/highlights-bupa-blue-table-demo-day) [All Posts](https://www.spixii.com/new_blog) # Highlights from the Bupa Blue Table Demo Day - [Tweet](https://twitter.com/share) 1 min read ## *Last week, we saw the incredible work of all those involved in the Blue Table programme, organised by Bupa Customer Lab and L Marks, come to life. From within a theatre inside the British Film Institute, Spixii presented the results of the last 10 weeks. Here are the highlights!* ## **Bupa Blue Table x Spixii** Spixii worked closely with multiple teams at Bupa to design a healthcare chatbot, automating their existing form and allowing users ask questions about their policy. It connected with Bupa's backend systems and front-end website in just over 10 weeks: the quickest integration to date, and one Richard Cohen, actuary at the Customer Lab, called 'phenomenal': > *We refined the conversation to the requirements of the legal and compliance teams, whilst starting from a fresh approach. Historically, Bupa's digital team have tailored their existing journey and fine-tuned it to see what works and what doesn't. Now, we've completely pulled away from that and asked, 'How do you (the customer) want the conversation to be structured? I really do see the future of this conversation as having a dialogue with the customer. So let's start a conversation with our customers.* ![D50_4688-min](https://www.spixii.com/hs-fs/hubfs/D50_4688-min.jpg?width=600&name=D50_4688-min.jpg)Richard Cohen, Actuary at the Customer Lab   ## The importance of creating structured digital customer experiences For quote-and-buy use-cases, the conversation must be highly structured so that it can be easily audited. For James Oughton from the Customer Lab, "the auditable structured chatbot technology met our compliance and legal requirements during the trial and has been straightforward to integrate". ## Adding the human touch When dealing with a complex area such as claims, there will always be an option to talk to a human. There'll be a phone number clearly on display and if the chatbot senses the customer's need to talk to a human, the avatar will change and offer the possibility to move to a live chat with an agent. The potential for seamless conversation across different channels now becomes a possibility. ![D50_4671-min](https://www.spixii.com/hs-fs/hubfs/D50_4671-min.jpg?width=600&name=D50_4671-min.jpg) ### On the benefits of customer service A large proportion of customer conversations take a decision-tree style. These questions can easily be automated using the chatbot and moved to a human once they get more specific. This also frees up the customer service team's time and resources. As a customer, once you make the switch from chatbot to human, everything you say will be passed on so there's no need to repeat the same information.   Recent Posts - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) #### 4 min read In healthcare, GenAI has a Goldilocks problem. On one side of the system, it is recklessly hot, inflating hospital bills by billions. On th... [Read more](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Real Cost of GenAI Tokens](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) #### 4 min read Every day, thousands of businesses rent a Ferrari for the price of a Fiat. They just have not seen the real invoice yet. The subsidised era... [Read more](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [Not All AI Thinks the Same: The Case for Deterministic AI in Regulated Industries](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) #### 4 min read When most people hear the word AI today, they picture a chatbot. They think of ChatGPT answering a question, Claude drafting a document, or... [Read more](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [AI in Regulated Services: Fast Wins or Targeted Transformation?](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) #### 4 min read Every regulated business is under the same pressure: do more, with less, without taking on more risk. AI promises to solve all three at onc... [Read more](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) [![2026 Spixii white-paper - Automation with Certainty for Regulated Businesses](https://www.spixii.com/hs-fs/hubfs/2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png?width=732&height=843&name=2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png "2026 Spixii white-paper - Automation with Certainty for Regulated Businesses")](https://www.spixii.com/white-paper) ### [Download your FREE Spixii White Paper copy](https://www.spixii.com/white-paper) Unlock the full potential of AI and automation in regulated insurance by downloading our white paper, which provides actionable insights for 2026: - Discover how to embed automation while ensuring 100% compliance and deterministic decision-making - Learn strategies to increase operational margin, speed of transaction, and customer trust - Understand how risk-aware innovation can drive sustainable growth and competitive advantage [ Grab your FREE copy ➡ ](https://www.spixii.com/white-paper) ![](https://cdn2.hubspot.net/hub/2558854/hubfs/DreamPack/letter%20Icon.png?t=1496817989590&width=86&name=letter%20Icon.png) ## Subscribe to Spixii Newsletter Through blogs and dedicated content, we share insights on insurance digital transformation on a monthly basis! 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Focused on high-value processes that can't be automated using web forms or GenAI, Spixii bridges this gap with a unique platform designed with an expert systems approach. Spixii is recognised by Gartner and Forrester and is certified ISO 27 001:2022 for information security and management. --- [![](https://www.spixii.com/hubfs/WebAssets/logo_white.svg)](https://www.spixii.com/) ###### Copyright Spixii® 2016–2026 All rights reserved.