--- title: 3 ways to collaborate with startups for customer-focused innovation description: Find out how insurtech startups and insurance companies can collaborate for customer-focused innovation. image: https://www.spixii.com/hubfs/Resized%20blog%20pictures/Renaud_Finance2.0%20(1).jpg --- ![outline_person_white_24dp](https://www.spixii.com/hs-fs/hubfs/outline_person_white_24dp.png?width=17&height=17&name=outline_person_white_24dp.png "outline_person_white_24dp") [**LOG IN** ](https://ue.prod.app.spixii.ai/cxd/web/#/workspace) CONTACT US [**CONTACT US** ](https://www.spixii.com/contact-us) [**SUBSCRIBE TO NEWSLETTER** ](https://www.spixii.com/subscribe-newsletter) [**GET WHITE PAPER** ](https://www.spixii.com/white-paper) [**GET eBOOK** ](https://www.spixii.com/ebook) [![](https://www.spixii.com/hubfs/Assets_Mar2018/logo_white.svg)](https://www.spixii.com) [**GET STARTED** ](https://www.spixii.com/get-a-demo) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) **The Spixii Marketing Team** | Jul 6, 2026 10:12:45 PM   4 min read - [Highlights](https://www.spixii.com/blog/topic/highlights) ### [3 ways to collaborate with startups for customer-focused innovation](https://www.spixii.com/blog/collaboration/3-ways-to-collaborate-with-startups) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fcollaboration%2F3-ways-to-collaborate-with-startups) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fcollaboration%2F3-ways-to-collaborate-with-startups) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spixii.com/blog/collaboration/3-ways-to-collaborate-with-startups) [All Posts](https://www.spixii.com/new_blog) # 3 ways to collaborate with startups for customer-focused innovation - [Tweet](https://twitter.com/share) 2 min read ## *6 accelerators, 6 awards and several collaborations in travel, life and health insurance, from sales, customer care and claims later; since starting Spixii, he**re's what we've found to be the 3 ways to successful collaboration so far.*   ### **The time for collaboration is now** Since we started Spixii two years ago - as two insurance professionals, both part-qualified actuaries,  and one old-style, much loved computer scientist - we realised we could not change the insurance industry on our own. If we were going to make a real difference to the lives of insurance customers, we needed insurtechs and incumbents to collaborate. There are benefits for both. For the insurance company, it's vital to create customer-centric innovation to keep up with the disruptors. Startups offer an immense amount of experience and passion for a specific piece of that innovation puzzle.  Collaboration is everything, yet it is notoriously difficult to pull off. From our experience, here are 3 ways we can collaborate between startups and insurers.  ### **1. Search for that spark.** If you have a vision for your company, you probably will not have to do much soul-searching to find that spark. The challenge becomes sharing that with your team, plus your internal and external stakeholders. How can you make everyone excited by this new technology? What difference will it make in their day-to-day life, and finally to the end customer? The ability to turn ideas into reality is in a startup's DNA. If you need to make change happen, working with a startup can help you find your solution and really make it happen. Innovation projects often feel like a marathon, particularly when it means changing your company culture. Yet, if everyone in your company shares that spark and passion, it becomes a little easier to get over those first hurdles. It still will not be easy, but the end result will be in sight. ![Renaud_finance-min](https://www.spixii.com/hs-fs/hubfs/Renaud_finance-min.jpg?width=600&name=Renaud_finance-min.jpg) **Renaud Million, CEO and co-founder, at Finance 2.0**    **2. Get your legal and regulatory teams involved from the beginning.** During the Bupa Blue Table programme, we really learned the importance of working closely with legal and regulatory departments early on. Having a lawyer around the table helps make sure your technology genuinely protects the company and also their customers. Likewise with regulation - at Spixii, we are passionate about keeping an eye on future regulatory changes to adapt our services. It's a startup's duty to prepare for the regulatory changes of tomorrow to prepare for today.   **3. Grow together.** Do your company values, vision and culture fit the startup? Even though technology - automated technology in particular - can often feel purely scientific and data-driven, we cannot forget the role people have to play in projects. So often, projects do not fulfil their potential because of team dynamics, miscommunications and internal politics. This is one of the reasons why the Discovery package is so important. It is designed to help everyone align their vision and build trust in each other, plus establish a clear roadmap and success metrics. Ultimately, our shared goal lies with the end customer.   **To find out more about how to work with us, please click below. We would love to hear from you ☺️** **[![Discover how](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/3223859/d2502bf9-790c-40dd-9997-56d0ec840963.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/3223859/d2502bf9-790c-40dd-9997-56d0ec840963)** Recent Posts - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) #### 4 min read In healthcare, GenAI has a Goldilocks problem. On one side of the system, it is recklessly hot, inflating hospital bills by billions. On th... [Read more](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Real Cost of GenAI Tokens](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) #### 4 min read Every day, thousands of businesses rent a Ferrari for the price of a Fiat. They just have not seen the real invoice yet. The subsidised era... [Read more](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [Not All AI Thinks the Same: The Case for Deterministic AI in Regulated Industries](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) #### 4 min read When most people hear the word AI today, they picture a chatbot. They think of ChatGPT answering a question, Claude drafting a document, or... [Read more](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [AI in Regulated Services: Fast Wins or Targeted Transformation?](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) #### 4 min read Every regulated business is under the same pressure: do more, with less, without taking on more risk. AI promises to solve all three at onc... [Read more](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) [![2026 Spixii white-paper - Automation with Certainty for Regulated Businesses](https://www.spixii.com/hs-fs/hubfs/2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png?width=732&height=843&name=2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png "2026 Spixii white-paper - Automation with Certainty for Regulated Businesses")](https://www.spixii.com/white-paper) ### [Download your FREE Spixii White Paper copy](https://www.spixii.com/white-paper) Unlock the full potential of AI and automation in regulated insurance by downloading our white paper, which provides actionable insights for 2026: - Discover how to embed automation while ensuring 100% compliance and deterministic decision-making - Learn strategies to increase operational margin, speed of transaction, and customer trust - Understand how risk-aware innovation can drive sustainable growth and competitive advantage [ Grab your FREE copy ➡ ](https://www.spixii.com/white-paper) ![](https://cdn2.hubspot.net/hub/2558854/hubfs/DreamPack/letter%20Icon.png?t=1496817989590&width=86&name=letter%20Icon.png) ## Subscribe to Spixii Newsletter Through blogs and dedicated content, we share insights on insurance digital transformation on a monthly basis! 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Focused on high-value processes that can't be automated using web forms or GenAI, Spixii bridges this gap with a unique platform designed with an expert systems approach. Spixii is recognised by Gartner and Forrester and is certified ISO 27 001:2022 for information security and management. --- [![](https://www.spixii.com/hubfs/WebAssets/logo_white.svg)](https://www.spixii.com/) ###### Copyright Spixii® 2016–2026 All rights reserved.