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COVID-19 and Digital Transformation

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Are you innovating or transforming?

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The life of a company is challenging with various cycles and forces. Evolving successfully through it all requires adaptation. Adaptation, then, requires key activities such as innovation and transformation.


But, what do they actually mean? What is the difference between them and how do they relate?

 

Innovation or Transformation?

The main difference between innovation and transformation is in the impact they create.

Innovation is an investigation and a feasibility study. Transformation redefines the process in order to implement radical change in the business.

To elaborate further:

Innovation is the practice of investigating solutions that could improve business. Transformation is the practice of questioning current business procedures to identify weaknesses and implement solutions to solve them. The ultimate goal of transformation is to enhance revenue and save costs through a new and performant business process.

Forbes sums it up perfectly:

 

Transformations take time—moving from one state to another is a process. Innovation, on the other hand, usually refers to a sudden spark of creativity, and the incipient actions that lead to implementing that spark into a company’s strategy.”

 

Implications in the Conversational Process Automation (CPA)

CPA is part of the big artificial intelligence (AI) domain. They are also the talk of the town in most digital innovation and transformation forums. Why? Because they bring amazing user experience and have great potential for intelligent process automation.

But, there is a slight oversight here which can result in big, undesirable, and unsatisfactory results. It is the view that AI is just another innovative technological asset.

However, when AI is intended as another technological asset, the chances for failure increase.

This is because ultimately, AI is not just about technology. It is about people, processes, culture, strategy, and redefining the relationship between human and machine.

Jeff McMillan, Chief Analytics & Data Officer at Morgan Stanley says this about the common oversight:

 

“The second thing I'll say, the second most powerful thing you have in your organisation is actually not a piece of technology, it's leadership and it’s culture. [...] The reason you (companies) will fail is because you could not align your business objectives and your organisational structure to embrace these new technologies in a way that actually grow your business and move the needle forward.”

 

The lesson? An honest internal review of our businesses to assess its strengths and weaknesses is needed. The next step is to carry that reflection outwards and search for solutions in the market that can solve the identified problem.

 

Final thoughts

The choices for the insurance industry are clear: to stop at the innovation base camp or to ascend the peak of transformative business change.

Explore here how Spixii solutions can help to kickstart your end-to-end journey from experienced innovation frameworks to transforming critical customer-facing processes into performant ones that bring revenue and save company costs.

The SPIXII Marketing Team
ABOUT THE AUTHOR | The SPIXII Marketing Team
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